Program: Washington Collegiate Journalism Conference

It’s almost time for the Washington Collegiate Journalism Conference, sponsored by the University of Washington and Western Washington pro chapters of the Society of Professional Journalists. We’ll meet from 9 a.m. to 3 p.m. for a series of valuable skill-building workshops with local speakers. Still need tickets? There’s still time.


9 a.m. Introduction

9:30 a.m.

  • Room 120: Digital media ethics, Mónica Guzmán
  • Room 104: SEO/Headlines, Greg Rasa

10:30 a.m.

  • Room 120: Interviewing, Ross Reynolds
  • Room 104: Newsroom Roundtable, Diana Kramer

11:30 a.m.

  • Room 120: Keynote on Oso mudslide, Robert Frank, Scott North, Chris Winters

12:30 p.m.

  • Lunch/Tour of The Daily newsroom

1 p.m.

  • Room 120: Public records, Robert McClure
  • Room 104: Broadcast tips, Kellie Cheadle

2 p.m.

  • Room 120: Navigating the job market, Taylor Soper, Jillian Stampher, Rachel Lerman

MEET OUR SPEAKERS (in order of sessions):

MONICA GUZMAN is a columnist for The Seattle Times and Northwest tech news site GeekWire. After a year tracking Seattle news and culture at, she helped Seattle startup Intersect launch an innovative storytelling platform. She produced the Big Blog at the Seattle Post-Intelligencer for three years before the newspaper ceased publication. Monica is president of Society of Professional Journalists’ western Washington professional chapter. She is vice chair of the national SPJ Ethics Committee, which this year revised the SPJ Code of Ethics for the first time in 16 years.

GREG RASA is the news editor of He has been at The Seattle Times for 26 years and has worked as a Page One news editor, Page One designer, copy editor and photo editor. He recently graduated from the UW’s Masters of Communication in Digital Media program.

ROSS REYNOLDS has been co-host of KUOW’s daily news magazine The Recordsince September 2013. Before that he hosted The Conversation, KUOW’s award–winning daily news–talk program from 2000 to 2013. Ross came to KUOW in 1987 as news director and in 1992 became program director. As program director, he changed the station’s format from classical/news to news and yet more news. In 1998, Ross became program director and news director.

ROBERT FRANK has been The Daily Herald‘s city editor since 2002. He leads a newsroom of 13 (and a half) reporters and editors covering Snohomish County. He started his professional journalism career at 18, earning $15 per story from his hometown weekly in Huntington Beach, Calif. He was a staff reporter at various newspapers in Southern California, ending up covering Little Saigon for the Orange County Register. His editing experience includes The Eastside Journal in Bellevue, the San Gabriel Valley Tribune, and English-language dailies in Italy and Greece.

CHRIS WINTERS has worked in local media for 15 years. He joined the staff of the Herald in December 2012 and was the first reporter on the scene of the Oso mudslide. Beforehand he has worked for business magazines, a certain local technology conglomerate and the Eastside Journal. His occasional freelance writing has appeared in places as diverse as The Seattle Times, National Geographic Traveler and

SCOTT NORTH grew up reading The Daily Herald and has worked at the newspaper since 1987. He’s won numerous awards for investigative reporting and stories dealing with criminal justice. A 2003 Ochberg fellow with the Dart Center for Journalism and Trauma, North’s work is featured in “Covering Violence: A Guide to Ethical Reporting About Victims & Trauma,” published by Columbia University Press.

ROBERT McCLURE spent a decade at the Seattle Post-Intelligencer as an environmental reporter with a special emphasis on investigative and other in-depth coverage before co-founding InvestigateWest, a Seattle-based, non-profit investigative journalism studio.. Robert’s reporting on how the 1872 Mining Law allows hard-rock mining in the West today won the John B. Oakes Award for Distinguished Environmental Journalism. A Pulitzer Prize finalist, he previously held editorial positions at the South Florida Sun Sentinel and United Press International.

KELLIE CHEADLE joined the investigative unit at KING-TV in 1996 after graduating from the University of Washington. She started as a researcher and eventually moved up to become the Executive Producer of the KING 5 Investigators.   In January 2013, Kellie became the Multi-Platform Content Manager for KING 5 News. She oversees the content gathering efforts and distribution for the entire news operation including the assignment desk, the digital team, and the day-to-day management of reporters.

Kellie has been recognized for excellence in journalism over the years, winning the broadcast-equivalent of the Pulitzer Prize – the Columbia-duPont Award, the George Foster Peabody Award, a National Murrow and a National Emmy.

TAYLOR SOPER is a reporter for Seattle-based technology news website GeekWire and covers a wide variety of tech-related assignments. He graduated from the UW in 2012 with degrees in business and journalism. Taylor worked at The UW Daily for four years and held several leadership roles at the student newspaper. He’s also a big sports nut and a huge fan of sushi.

JILLIAN STAMPHER is a recent UW grad and Daily alumnus. She currently works as an associate editor at Breaking News, a digital and mobile news organization owned by NBC.

RACHEL LERMAN graduated from Western Washington University in 2012 before landing a job at a tech startup and later then interning at the Puget Sound Business Journal. After a seven-month stint as the government reporter at the Skagit Valley Herald, she returned to the PSBJ as the tech/retail reporter. She likes hiking, wine and the color purple


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